HALU - BRANDING & ART DIRECTION

​

Working with the B84 team, our first task was to define the brand and strategy, to position B84 for a contemporary audience. 

After much analysis, we defined the framework for the strategic focus of the brand. Layered onto this framework, we created category-defining communications tools to demystify selection.  Finally as we began to design store fascias, packaging and communications, we were able to bring these elements together to create a powerful, dynamic palette of colour, logotype, patterns, textures and iconic details.