When we hear the word brand identity people always think of logo and colors!
Yeah, a logo is a part of your brand identity, but let me explain more to you why a brand identity isn’t just a logo
Brand identity is basically the face and the personality of your brand, therefore, a brand with a face, enough trust, and a
mission, attracts people who believe in what your brand has to offer.
If you want your business to become a well-known and beloved brand name, it's going to take some work.
I'll sum it up in steps to make your life easier
[ Market research ]
It’s to research your audience, value proposition, and your competition.
[ Logo and Template ]
Bring your brand to life through design.
Consistency is what can make or break a brand's identity. Use one style for your brand and follow the same design route you've decided for your brand throughout all areas of your business to create a harmonious brand identity.
[ Connect with your audience ]
Integrate a tone you will use to connect, advertise, and embody on social media. Integrate your brand within your community through quality posts and relevant content.
[ Know What to Avoid ]
Be consistent and original. Make your business stand out in your industry even more.
[ Monitor Your Brand ]
Track your business to maintain its brand identity. Track key performance for your brand through social media and analytics websites.
If you did all of these steps to build your brand identity with keeping the good quality as day one, you’ll have a successful, loved, well known and trusted brand